Carbon Blue Solutions: two tools for credible and compliant claims.

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EcoAppraise™ (Verification). An AI-powered tool that evaluates the credibility of climate and ESG (Environmental, Social, and Governance) claims. It analyzes claims from various sources, such as corporate reports, articles, and press releases, against real-world data and independent benchmarks. The tool then assigns a credibility score from 0 to 100, providing an evidence-based verdict and guidance on how to improve the claim. It uses an eight-point scoring rubric that focuses on criteria like clarity, quantification, and transparency to deliver a fair and understandable rating, helping to combat greenwashing by providing an objective assessment.

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Green-Claims Checker (compliance pre-flight).  A separate tool that focuses on compliance rather than credibility. Its primary function is to screen text from websites, press copy, advertisements, and other media statements for risky or potentially misleading wording that could violate EU/UK/US/CA/IN regulations on environmental claims. It flags problematic phrases, such as "eco-friendly" or "100% recyclable," and suggests safer, more compliant alternatives and required disclosures. While EcoAppraise answers the question, "Is this claim true?", the Green-Claims Checker answers, "Can we say it this way?" by ensuring the wording is defensible and not misleading. Potentially saving consideral time and thousands in fees before legal sign-off.

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Who uses these tools:

• Bankers & VCs: assess credibility before IC decisions.

• Marketing & PR: publish clear, specific, defensible statements.

• Project developers: independent, in-depth assessment with next steps.

• Legal/Compliance & Agencies: fast, consistent screening before approvals.

• Anyone who needs a credible claim or compliant wording.

Quick guide
EcoAppraise™ = “Is it true?” (evidence-graded 0–100 score)
Green-Claims Checker = “Can we say it that way?” (compliance pre-flight with safer rewrites)